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+#+title: Flash
+#+description: a system for quickly testing business ideas
+
+- Each marketing iteration for a product requires some gear. A "gear" pack is just a yaml
+  file with all data for a single flash test. It will include ad content,
+  pricing info, links to necessary images, and so on.
+  - even better: store these in a database? Depends on how often we need to edit them...
+- Data gets marshalled into a bunch of templates, one for each sales pipeline in
+  the /Traction/ book by Gabriel Weinberg (7 pipelines total)
+- Each sales pipeline will have a number of integrations, we'll need at least
+  one for each pipeline before going to production. E.g.:
+  - google adwords
+  - facebook ads
+  - email lists (sendgrid)
+  - simple marketing website
+  - producthunt
+  - etc
+- Pipelines will need to capture metrics on a pre-set schedule.
+  - Above integrations must also pull performance numbers from Adwords etc APIs.
+  - Will need some kind of scheduled job queue or robot background worker to handle this.
+  - A simple dashboard might also be useful, not sure.
+- Metrics determine the performance of a pipeline. After the defined trial
+  duration, some pipelines will be dropped. The high-performing pipelines we
+  double-down on.
+- Metrics to watch:
+  - conversion rate
+  - usage time - minutes spent on site/app
+  - money spent per customer
+  - see baremetrics for more ideas
+- This can eventually be integrated to a larger product design platform (what Sam
+  Altman calls a "product improvement engine" in his playbook - PIE?).
+  - metric improvement can be plotted on a relative scale
+  - "If you improve your product 5% every week, it will really compound." - Sam
+  - PIE will differ from Flash in that Flash is only for the early stages of a
+    product - sell it before you build it. PIE will operate on existing products
+    to make them better.