#+title: Flash
#+description: a system for quickly testing business ideas

- Each marketing iteration for a product requires some gear. A "gear" pack is just a yaml
  file with all data for a single flash test. It will include ad content,
  pricing info, links to necessary images, and so on.
  - even better: store these in a database? Depends on how often we need to edit them...
- Data gets marshalled into a bunch of templates, one for each sales pipeline in
  the /Traction/ book by Gabriel Weinberg (7 pipelines total)
- Each sales pipeline will have a number of integrations, we'll need at least
  one for each pipeline before going to production. E.g.:
  - google adwords
  - facebook ads
  - email lists (sendgrid)
  - simple marketing website
  - producthunt
  - etc
- Pipelines will need to capture metrics on a pre-set schedule.
  - Above integrations must also pull performance numbers from Adwords etc APIs.
  - Will need some kind of scheduled job queue or robot background worker to handle this.
  - A simple dashboard might also be useful, not sure.
- Metrics determine the performance of a pipeline. After the defined trial
  duration, some pipelines will be dropped. The high-performing pipelines we
  double-down on.
- Metrics to watch:
  - conversion rate
  - usage time - minutes spent on site/app
  - money spent per customer
  - see baremetrics for more ideas
- This can eventually be integrated to a larger product design platform (what Sam
  Altman calls a "product improvement engine" in his playbook - PIE?).
  - metric improvement can be plotted on a relative scale
  - "If you improve your product 5% every week, it will really compound." - Sam
  - PIE will differ from Flash in that Flash is only for the early stages of a
    product - sell it before you build it. PIE will operate on existing products
    to make them better.