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-#+title: Flash
-#+description: a system for quickly testing business ideas
-
-- Each marketing iteration for a product requires some gear. A "gear" pack is just a yaml
-  file with all data for a single flash test. It will include ad content,
-  pricing info, links to necessary images, and so on.
-  - even better: store these in a database? Depends on how often we need to edit them...
-- Data gets marshalled into a bunch of templates, one for each sales pipeline in
-  the /Traction/ book by Gabriel Weinberg (7 pipelines total)
-- Each sales pipeline will have a number of integrations, we'll need at least
-  one for each pipeline before going to production. E.g.:
-  - google adwords
-  - facebook ads
-  - email lists (sendgrid)
-  - simple marketing website
-  - producthunt
-  - etc
-- Pipelines will need to capture metrics on a pre-set schedule.
-  - Above integrations must also pull performance numbers from Adwords etc APIs.
-  - Will need some kind of scheduled job queue or robot background worker to handle this.
-  - A simple dashboard might also be useful, not sure.
-- Metrics determine the performance of a pipeline. After the defined trial
-  duration, some pipelines will be dropped. The high-performing pipelines we
-  double-down on.
-- Metrics to watch:
-  - conversion rate
-  - usage time - minutes spent on site/app
-  - money spent per customer
-  - see baremetrics for more ideas
-- This can eventually be integrated to a larger product design platform (what Sam
-  Altman calls a "product improvement engine" in his playbook - PIE?).
-  - metric improvement can be plotted on a relative scale
-  - "If you improve your product 5% every week, it will really compound." - Sam
-  - PIE will differ from Flash in that Flash is only for the early stages of a
-    product - sell it before you build it. PIE will operate on existing products
-    to make them better.