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authorBen Sima <ben@bsima.me>2019-06-12 22:11:25 -0700
committerBen Sima <ben@bsima.me>2019-06-12 22:11:25 -0700
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+#+title: Flash
+#+description: a system for quickly testing business ideas
+
+- Each marketing iteration for a product requires some gear. A "gear" pack is just a yaml
+ file with all data for a single flash test. It will include ad content,
+ pricing info, links to necessary images, and so on.
+ - even better: store these in a database? Depends on how often we need to edit them...
+- Data gets marshalled into a bunch of templates, one for each sales pipeline in
+ the /Traction/ book by Gabriel Weinberg (7 pipelines total)
+- Each sales pipeline will have a number of integrations, we'll need at least
+ one for each pipeline before going to production. E.g.:
+ - google adwords
+ - facebook ads
+ - email lists (sendgrid)
+ - simple marketing website
+ - producthunt
+ - etc
+- Pipelines will need to capture metrics on a pre-set schedule.
+ - Above integrations must also pull performance numbers from Adwords etc APIs.
+ - Will need some kind of scheduled job queue or robot background worker to handle this.
+ - A simple dashboard might also be useful, not sure.
+- Metrics determine the performance of a pipeline. After the defined trial
+ duration, some pipelines will be dropped. The high-performing pipelines we
+ double-down on.
+- Metrics to watch:
+ - conversion rate
+ - usage time - minutes spent on site/app
+ - money spent per customer
+ - see baremetrics for more ideas
+- This can eventually be integrated to a larger product design platform (what Sam
+ Altman calls a "product improvement engine" in his playbook - PIE?).
+ - metric improvement can be plotted on a relative scale
+ - "If you improve your product 5% every week, it will really compound." - Sam
+ - PIE will differ from Flash in that Flash is only for the early stages of a
+ product - sell it before you build it. PIE will operate on existing products
+ to make them better.