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diff --git a/plan/flash.org b/plan/flash.org deleted file mode 100644 index 1c392f0..0000000 --- a/plan/flash.org +++ /dev/null @@ -1,36 +0,0 @@ -#+title: Flash -#+description: a system for quickly testing business ideas - -- Each marketing iteration for a product requires some gear. A "gear" pack is just a yaml - file with all data for a single flash test. It will include ad content, - pricing info, links to necessary images, and so on. - - even better: store these in a database? Depends on how often we need to edit them... -- Data gets marshalled into a bunch of templates, one for each sales pipeline in - the /Traction/ book by Gabriel Weinberg (7 pipelines total) -- Each sales pipeline will have a number of integrations, we'll need at least - one for each pipeline before going to production. E.g.: - - google adwords - - facebook ads - - email lists (sendgrid) - - simple marketing website - - producthunt - - etc -- Pipelines will need to capture metrics on a pre-set schedule. - - Above integrations must also pull performance numbers from Adwords etc APIs. - - Will need some kind of scheduled job queue or robot background worker to handle this. - - A simple dashboard might also be useful, not sure. -- Metrics determine the performance of a pipeline. After the defined trial - duration, some pipelines will be dropped. The high-performing pipelines we - double-down on. -- Metrics to watch: - - conversion rate - - usage time - minutes spent on site/app - - money spent per customer - - see baremetrics for more ideas -- This can eventually be integrated to a larger product design platform (what Sam - Altman calls a "product improvement engine" in his playbook - PIE?). - - metric improvement can be plotted on a relative scale - - "If you improve your product 5% every week, it will really compound." - Sam - - PIE will differ from Flash in that Flash is only for the early stages of a - product - sell it before you build it. PIE will operate on existing products - to make them better. |